Cumberland sees tourism revenue spike due to staycations

Cumberland County, along with many other areas in Virginia, reported a growth in tourism in 2022. What caused it? The answer is staycations. 

One of the more obvious answers is the end of the COVID-19 pandemic. As restrictions went away and vaccines rolled out more people now feel comfortable going out again. Even some of the negative effects of the pandemic are causing tourism growth. 

Cumberland County Administrator Derek Stamey attributes the growing tourism partially to the current state of the economy. Many families today can’t afford the same vacations they used to. Now, instead of going off to take big trips to well-known destinations, families are choosing to do staycations. 

“A lot of people are finally discovering the significance of Cumberland,” said Stamey. “A lot more people are staying home and doing staycations due to the economy and exploring what is in their own backyard.”

For these staycations, travelers look to see what they can do by only making a day trip. This means that instead of the annual trip to the beach or a large amusement park, people are noticing Cumberland County.

Cumberland has a variety of activities for visitors to enjoy. Leaning more on the nature side, tourists can visit Bear Creek Lake, High Bridge Trail and the James River. There are also historical sites including Civil War battlefields and the nation’s first call for independence. 

Most of this can be summed up in the county’s phrase, “Discover Independence, Discover Cumberland.” According to Stamey, this is a play on the first call to independence as well as the activities in Cumberland. With many of the activities in nature, visitors are free to set their own schedule and go at their own pace which isn’t possible for every vacation. 

Looking ahead

Going forward, Stamey and the county are looking to streamline a single service to have all the information people need when looking at Cumberland as a destination. Since more people are looking at smaller trips, making sure there is enough information to pique their interest is important. The County is already working on its website with videos and a booklet to let potential visitors, as well as residents, know what there is to do in the County.

The County is also working to identify what assets to invest in for the future. With a large interest in fishing, they are looking to put in a public boat launch for fishing and boating. There is also a project for three new parks, with two already open, and creating a connector trail from Bear Creek Lake to the Courthouse Village. 

“I encourage everyone the number one thing to do is visit the website and dive into what’s in your own backyard,” said Stamey.

SportsPlus

Farmville

Kennel cough case leads to quarantine at Prince Edward shelter

Business

Cumberland grocery gets tentative opening date, more details

Business

MiPa’s Table makes America’s Best list. Set to host Roadshow.

Buckingham

Sales tax proposal gets vetoed, as Youngkin says now isn’t the time

Buckingham

Repair shop project now goes up to Buckingham supervisors

Local

Herald News Briefs: Delays coming on Millbank Road

Cumberland

Cumberland Spelling Bee winners honored by School Board

Buckingham

Yogaville events center proposal will be heard by supervisors

Cumberland

Cumberland capital improvement plan details sheriff, fire needs

Buckingham

Sprouse’s Corner expansion proposal moves forward

Cumberland

Chip Jones named new superintendent for Prince Edward schools

Buckingham

Herald Community Calendar for the week of March 28, 2025

Cumberland

Cumberland will host a free RAM Clinic this weekend

Cumberland

FACES, other food banks struggle with federal program cuts

Cumberland

Cumberland officials take a look at capital improvement plan

Business

What happened? Farmville council asks questions, votes on benefit

Business

Pino’s Italian Restaurant gets a national spotlight

Buckingham

Buckingham County School Board makes decision on volunteers

College

Ronnie Thomas takes over at Longwood, as Aldrich heads to UVA

College

Longwood baseball explodes for 9 runs, takes down UNC Asheville

College

Hampden-Sydney splits doubleheader at Washington and Lee

Buckingham

Buckingham superintendent John Keeler honored with VHSL award

Letters to the Editor

Letter to the Editor: We just want to see work being done

College

Farmville resident places fifth, leads Longwood at Richmond race