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For five years running, Green Front Furniture has topped the list for best home furnishings store in the Central Region in Virginia Living’s Best of Virginia 2024 guide. A third-generation, family-owned business, Green Front offers customers a unique retail environment with an expansive showroom experience. The company’s Downtown Farmville campus features nearly 1 million square feet spanning 13 renovated tobacco warehouses and revitalized department stores. 

“Green Front couldn’t be more proud to win Best of Virginia’s best home furnishings store in the Central Region for the fifth consecutive year,” said Green Front President and CEO Richard “Den” Crallé III. “Our customers have shown up each year to support us, and we are so thankful for their votes. This recognition reflects our passion for creating a store that inspires a vision for home and creativity.” 

As Green Front enters its 56th year in business, the company continues to expand and evolve. In 2023, Crallé launched Green Front Work + Play, enhancing the work-from-home experience with a dedicated showroom. This year he unveiled the Green Front Leather gallery showcasing premium leather furniture. These initiatives underscore Green Front’s commitment to quality and innovation in the furniture industry. 

Each year, Virginia Living asks readers to weigh in on the state’s best businesses from food and drink to shopping, living, recreation and services. Voters offer feedback in 500 categories across Virginia’s five regions. Green Front is proud to remain a Best of Virginia winner.