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The Virginia Department of Transportation (VDOT) recently announced the launch of the Beautify Virginia program as a part of its Environmental Stewardship Initiative to support keeping Virginia’s roadways litter free.

Through the Beautify Virginia program, community and civic organizations, businesses, non-profit companies and residents can sponsor litter pickups along segments of eligible highways and interstates, with an approved contractor performing the work on their behalf. To support the effort, signage with the respective sponsor’s name and official logo is placed along the sponsored roadways.

“Across Virginia’s transportation sector, we are integrating environmental stewardship and creating sustainable policies that support mobility, access, and our quality of life,” Virginia Secretary of Transportation Shannon Valentine said. “Investing in safe, healthy communities is our commitment to all who call Virginia home.”

The Beautify Virginia program will work along with the existing Adopt-a-Highway and Adopt-a-Trail programs currently in practice, and aligns with the Virginia is for Lovers, Not Litter program recently launched by VDOT, which aims to keep Virginia litter free.

Virginia residents and visitors are encouraged to take the No Love for Litter Pledge to affirm that all are accountable in preserving Virginia’s beautiful landscapes and roadways through responsible disposal of trash.

Businesses or organizations interested in participating in Beautify Virginia should contact Adopt-a-Highway Maintenance Corp. or Adopt-a-Highway Litter Removal Services of America to get started.