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The Town of Pamplin is hoping to have a LOVE sign placed within the town limits soon, and is currently working with the Virginia Tourism Corporation (VTC) to make that a reality.

According to newly-elected Town Mayor Sarah Hamlett Blackwell, the town has granted permission for the sign to be located directly in front of the renovated historic train depot.

“The timeline on construction will be dependent on grant approvals as the project’s estimated cost is around $5,000 total,” Blackwell said.

VTC established the LOVEwork Reimbursement program in 2013 that will provide reimbursements to localities up to $1,500 per LOVE sign.

According to VTC, The program was a success in 2013, with 16 LOVEworks created in the first year and travelers of all ages interacting with the structures every day.

Blackwell said the town is looking to hold a contest for local artists to design and install the sign; however, they are still in the early stages of the process.

“Like all of the signs across the state, we are hoping to incorporate local interests and history such as the Clay Pipe factory, railroad, agriculture, as well as the importance of the trail,” Blackwell said.

The LOVEworks program is a state-wide branding initiative designed to promote travel in Virginia and strengthen awareness of the “Virginia is for Lovers” message.