Virginia-based Green Front Furniture has been named to Furniture Today’s U.S. ranking of top 100 furniture stores.

The family-owned and operated company with one of the largest Oriental rug collections on the East Coast joins a list of internationally recognized brands in furniture and home decor.

“It’s an honor to be back on this list of top-tier names in the furniture industry,” says Richard F. “Den” Cralle, III, shareholder and son of founder Richard F. Cralle Jr. “Our fantastic employees, together with furniture manufacturers from around the globe, helped us achieve this distinction. Green Front’s cult following is a testament to my father’s hard work and ahead-of-his-time vision in providing experiential shopping, but ultimately, we have our customers to thank for this distinction.”

Furniture Today bases its ranking on sales data from the previous calendar year. Stores must specialize in home furnishings in order to qualify, and sales from furniture, bedding and accessories must account for 25 percent or more of total sales, with at least 25 percent of those sales coming from brick-and-mortar stores.

Recent Green Front initiatives helmed by Cralle include a rebranding, refreshed product mix, extensive building renovations and increased emphasis on Green Front as a shopping destination.

“We are excited to be a part of the renaissance of Downtown Farmville.” said Cralle. “New customers and repeat buyers are spending more time within walking distance of our showrooms, at the brewery, boutique hotel, rooftop bar and dining establishments.”

Although Green Front has always had a vibrant word-of-mouth following, its new online marketing initiatives via social media channels and website have been well received and have increased awareness and sales to younger markets.

Green Front Furniture is known for bringing a spirit of adventure to its in-person shopping experience, which can be overwhelming for the uninitiated.

The Farmville location is comprised of Green Front Furniture and Green Front Accessories, Inc. and is a series of rustic tobacco warehouses and converted department stores totaling more than 900,000 square feet of selling space, while the Manassas, and Raleigh, North Carolina, stores have a combined showroom square footage of approximately 135,000 square feet.

Across the three locations, the company carries traditional, transitional and modern home furnishings as well as eclectic treasures from around the world.

The Green Front Furniture story began when Richard F. Cralle Sr. purchased Green Front Grocery in the 1950s. Cralle Sr. passed the store down to his son, Richard F. “Dickie” Cralle, who transitioned the store from a seller of dry goods to a seller of home goods, creating the foundation for Green Front Furniture.