Tru by Hilton hotel groundbreaking announced

Published 9:44 am Thursday, September 1, 2016

A groundbreaking ceremony for a new Tru by Hilton four-story, 106-room hotel is set for Wednesday, Sept. 21, at the former site of Saint John’s Lutheran Church between South Main Street and Perry Drive south of Walmart.

The groundbreaking is one of many Hilton Worldwide is planning “for its youngest and fastest-growing hotel brand in company history, Tru by Hilton. A ceremony in Lancaster, Pa., this week marked the first of 10 groundbreakings Tru by Hilton will host in the next 30 days all over the country,” the firm said in a press release.

Hilton describes a Tru Hotel as “a revolutionary new midscale brand from Hilton Worldwide designed to offer business and leisure travelers a simplified and spirited experience that is grounded in value.”

Email newsletter signup

An outdoor pool and hot tub are in the hotel’s plans, said Laura Schultz, an account executive with PadillaCRT, a New York-based public relations agency.

“The event series, spanning Pennsylvania, Texas, Mississippi, Iowa, South Carolina, Alabama and Virginia, will demonstrate Tru’s commitment to breaking the mold at every occasion and celebrate the one-year anniversary of introducing Hilton Worldwide’s new midscale brand to the development community,” the firm’s release stated.

“We are excited to have Hilton’s newest hotel brand, Tru, coming to Farmville,” Farmville Mayor David Whitus said in a previous interview.

“It is a more modern, contemporary designed hotel that caters to a younger generation, namely the millennials. We think that all generations will welcome it here in Farmville. Being located on South Main Street between Longwood and Hampden-Sydney and near the bypass, is a prime location that should serve them well.”

Whitus said the project is “clearly another example of a thriving and growing community.”

Glen Allen-based Kalyan Hospitality is the project developer, according to Schultz.

According to the firm’s president, Nick Patel, up to 25 people could be employed once the hotel opens.

“Since its inception, the company’s portfolio has grown to 15 hotels and encompasses 1,434 rooms,” Kalyan’s website notes.

“In addition, the company is always seeking opportunities in growing markets and currently has two additional properties under construction and two hotels in development.”