National Rate Card
January 1. 2008
 
1. General Advertising
  (a) Run of paper per inch: $11.80
  (b) No time discount
  (c) No space discount
  (d) Special positions are not sold
2. Classification
  (a) Classified rates:70¢ per word (net) each insertion.
3. Reading Notices
  (a) Flat rate. Must be marked "Advertisement".
 
4. Commission and Cash Discount
  (a) Agency commission: 15%
  (b) Cash discount: 2%
  (c) Cash discount date: 15th of the month following insertion.
5. Mechanical Requirements
  (a) Width of column: 2 1/6"
  (b) Width between columns: 1/8"
  (c) Depth of columns: 21"
  (d) Six columns to page
  (e) Repro proofs preferred
  (f) Standard Advertising Units (SAU)
6. Circulation
  (a) Six moths ending October 31, 2007: 7,800
  (b) TMC Circulation: non duplicating 9,700
7. Miscellaneous
  (a) Advertising subject to approval
  (b) TMC available in combination
  (c) Printing offset process
  (d) Website: http://www.farmvilleherald.com
  (e) Material accepted via AdSend or E-mail
  (f) 30 day notice given on rate revision
  (g) Steven E. Wall, Publisher
8. Color
  (a) Notice of color use must be made one week prior to insertion
  (b) $150 less commission for spot color
  (c) Full color available
9. Inserts Accepted
  Please contact The Herald for price quotations

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